Privacy policy

Your Data, Handled with Respect.

We're a tyre shop, not a data company. We collect only what we genuinely need to run your order and provide support — nothing more. This page explains what we collect, why, and what we do with it. We've written it in plain English because legal jargon helps nobody.

Last updated: 2025

Who We Are

Elmerstires LTD, registered in the United Kingdom, operating from 11 Caldey Rd, Wythenshawe, Manchester M23 9LF. We are the data controller for any personal information you share with us.

What We Collect

Information You Give Us

When you place an order or contact us, you may provide your name, delivery address, email address, phone number, and payment information. We use this to fulfil your order, communicate with you about it, and process any returns or refunds.

Information We Collect Automatically

When you browse our website, we may collect basic technical information such as your IP address, browser type, and the pages you visit. This is standard practice and helps us understand how our site is being used so we can improve it.

How We Use Your Information

We use your data to process and deliver your orders, respond to your enquiries, send order confirmations and tracking updates, and comply with our legal obligations. We do not sell your data. We do not share it with third parties except where necessary to fulfil your order (for example, sharing your address with a courier).

How Long We Keep It

We retain your order information for as long as required by UK tax and accounting law, typically six years. After that, we delete it. If you'd like us to remove your data sooner, get in touch and we'll tell you what's possible within our legal obligations.

Your Rights

Under UK GDPR, you have the right to access the personal data we hold about you, to correct inaccurate data, to request deletion, and to object to certain types of processing. To exercise any of these rights, contact us at support@elmerstires.com. We'll respond within one month.

Cookies

Our website uses cookies to keep your shopping session active and to understand how visitors use the site. You can disable cookies in your browser settings, though some parts of the site may not work as intended if you do.

Contact About Privacy

Privacy Enquiries: support@elmerstires.com
Post: Elmerstires LTD, 11 Caldey Rd, Wythenshawe, Manchester M23 9LF

If you are not satisfied with our response, you have the right to lodge a complaint with the UK's Information Commissioner's Office (ICO) at ico.org.uk.